The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bass Master Classic
Agency: Fort Franklin/Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin/Boston
Client:
ESPN
Title:
Bass Master Classic
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06086T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06087T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
ESPN SportsCenter Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06088T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06089T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06066T
Award:
2006 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Sky Diver
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06067T
Award:
2006 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06068T
Award:
2006 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
Volkswagen Mexico
Title:
Policemen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06069T
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06070T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN - "Crossword"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06071T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Dollhouse"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06072T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Laundry"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06073T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Starbucks "Bleachers"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06074T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Jogger"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06075T
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Skittles
Title:
Sheepboys
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06076T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06077T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06090T
Award:
2006 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Door
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06091T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
COACH
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06092T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
ELEVATOR
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06093T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06094T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06095T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Balls (60")
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06052T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Stick
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06053T
Award:
2006 Advertising Merit Award
Agency:
McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06054T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06055T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06056T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Monster
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06057T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Three Bears
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06058T
Award:
2006 Advertising Merit Award
Agency:
Publicis/New York
Client:
Heineken
Title:
Disturbance
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06059T
Award:
2006 Advertising Merit Award
Agency:
VegaOlmosPonce / Acassuso
Client:
Unilever
Title:
Shirts
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06060T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06061T